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Recession Beating Marketing Checklist

Did you know it can take up to 20-30 contacts to make a sale?  Thank goodness for direct mail, the telephone and most importantly e-mail.

When you are making your first contact with a prospective client, do you have a marketing plan?  Here are some valuable suggestions to help you create your own plan.

Are you...

• Recording every prospect's e-mail addresses, company address, telephone, fax and mobile number?

• Do you check you are speaking with the decision maker (the person holding the purse who can decide to buy)?

• Do you plan each week the number of telephone calls, direct mails, e-mails, texts and faxes you send out? (Remember to get your database cleaned using the Telephone Preference service and Fax Preference service lists which can be done for as little as £50 for fax and £50 for telephone per 20,000 records). Are yo using an unsubscribe button, or link on your e-mails?

• Are you sending out valuable information to your clients and prospects, such as useful free gifts (white papers), discounts (not necessarily off your items, it could be complimentary items from other suppliers that don't cost you a penny), or valuable scoop information (links to interesting websites or videos on You Tube).

• Do you provide social proof with testimonials, quotes and your existing clients logo's on e-mails, your website and sales literature?

• Are you bullet pointing (so it's easy to read) you're main selling points (solutions based benefits to the client)?

• Are your letters and e-mails light hearted, and enjoyable to read?

• Are your marketing resources professional looking, clear and easy to read?

• Do you bullet point your solutions based benefits on the back of all your business cards, invoices (offers for next time), compliments slips, and letter heads?

• Are you supplying time critical offers on your communications - such as this offer only runs for 2 x weeks - ending on this date, so clients buy when you want them to?

• Are you letting your existing clients know how valuable they are to your organisation?

• Are you using the powerful P.S. on your letters for scoops and offers?

• Are you using powerful and catchy headers on your letters and e-mails such as "beat the monsters away", and "Recession busting help you just cannot ignore?"

• Are you sending out letters and e-mails addressed personally to the recipient?

• Are you using "Squeeze pages on your website to gather new prospects details?

• Are you using short surveys with your clients when you call them to check that your service was up to scratch and using the opportunity to ask them if they require further products or services, communicating current offers?

• Have you asked your clients and customers just WHY they choose to buy from you (the reason may not be what you think opening up new vistas for you?)

I offer advice and services for: Customer service, advanced business intelligence, business models, USP's, successful marketing.

E-mail: advice@sillitoebusiness.com

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