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We help you walk in your customers shoes |
Case Studies
Bexon UK Ltd - Founded in 2006 in the form of "Bexon Cleaning Services". The business was rich in unique selling points and served the domestic cleaning market.
All the necessary research was conducted before commencement of the company, a strong corporate identity and brand image was constructed, along with customer orientated advertising, customer service and staff training structure.
A personalised telephone answering system was put into place, the land line number was mapped over a mobile so no customer calls were missed and in 99% of cases the telephone was answered with a personal greeting to the person calling so they felt valued, even after the 1st initial contact, every effort was made, customer's were put first in every thought, word and action.
Staff were police checked, hand picked, tested and intensively trained for two weeks before going into customers homes. They wore a smart uniform and a check list specifically designed for the customer's home. Clients were asked to purchase a specific cleaning product range with fewer chemicals so our staff were not exposed unnecessarily.
Bexon offered a 100% money back guarantee if the clean wasn't up to expected standards (this was only ever invoked once, by a client who then went on to recommend Bexon's services).
Advertising in the regional newspaper, the marketing was specifically designed to show the strength of the brand, all the customer orientated selling points were clearly listed as well as the cost of the service and availability options.
What happened? Within 6 months the business was experiencing a 99% conversion rate on leads, had gained over 50 regular contracted customers, was receiving testimonials on an almost weekly basis from delighted users, making a £15,000 profit and Sarah Sillitoe was nominated for Business Woman of the year for Bedfordshire.
Advertising the business was no longer required (due to the number of customer recommendations) and competition advertising in the services section of the regional newspaper had taken a bashing, 60% of them had stopped advertising...Why? Quite simply Bexon UK won the business, they were cut out of the equation.
So Bexon UK expanded into ironing and repeated the same success, within 6 months there were over 50 regular ironing clients and growing profits, proving this wasn't a one hit wonder, this way of running a business was truly different. Our customers felt hugged, the feeling was mutual, they had helped build a fantastic business!
Security Quote - Following on with a new way to sell electronic security systems, Sarah proved again that getting the core of the business proposition right first really did make all the difference.
When you choose Sillitoe Business Services to build your brand, the only thing we ask of you is you let us do everything we need to do to ensure your success. Different thinking really is the key to a better way, after all if every one was doing what we can do, then there would be no need for us! "Watch the masses and do the opposite".
We are we different
Founder Sarah Sillitoe, is committed to helping businesses grow the easier way. She has been creating new business concepts and innovative marketing techniques for several years. She was nominated for business woman of the year for Bedfordshire 2006 by her bank manager.
"I would describe myself as a serial entrepreneur, a builder and innovator. I hear business people saying "it can't be done" in a specific field, get thinking and find the solutions. I always knew I was "wired" a little differently from most people, in the last few years I have discovered that's a really good thing! I really enjoy helping people and feel privileged to be able to offer innovation services utilising my talents."- Sarah Sillitoe
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Face to face consultancy is available in Herts, Beds, Bucks, Cambs & Northants. We offer telephone & email consultancy to suite your individual requirements. Telephone: 0800 542 3600 or email: advice@sillitoebusiness.com for further details on our range of services.
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